What are you wearing on the 4th?

Skip the stripes—choose starfish instead of stars! This 4th of July, stand out in cool cotton comfort with our SeaStar collection.

Whether you’re hosting a backyard BBQ or cruising the coast, our breezy island styles in hotpink, white, and navy blue give your Stars & Stripes look a fun tropical twist. Let the starfish do the sparkling while you celebrate the 4th the American way—bold, fun, and full of freedom.

Meet the Designer

West Indies Wear is designed by Australian designer, Kim Van Loo. (orders are shipped from Tennessee in USA though) Kim started West Indies Wear when she was living, working and sailing around the Caribbean.

"I learnt the hard way what it's like to struggle in the heat and humidity, so I found these beautiful soft lightweight cotton fabrics and started designing fun tropical clothes that I knew would help me keep cool". That was back in 2006.

Fast forward to 2023 and Kim's designs are worn by women all over the world! To learn more about Kim and see behind the scenes in her Australian design studio as she designs the 2024 collection, click the link.

Behind The Scenes

I'm looking for.....

Tales from our island friends....

  • "Thought you’d enjoy seeing your top in action last weekend. Thanks for making such great clothing, love that it is cool to wear but also protects my arms from the sun."

    — Tami - USA

  • "I enjoyed my WIW wardrobe while in Greece, Turkey and Italy!!"

    — Jill - USA

  • "Spent the day in Delaware with my niece! We had so much fun!! I wore my ruffle skirt in periwinkle and the wishes tank top In periwinkle."

    — Tammi - USA
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